Partnerships · 30 Dec

Put the brand
in the room.

Definition of a Party is the biggest house party in Lagos, this year at The Stable, Surulere. 30 December. Every year since 2023. Next up is the next edition, and partner inventory is deliberately small.

Talk Tiers
one Powering Partner per year. that is the whole point of it.
Partner pass

30 December

Gates 6PM WAT · The Stable, Surulere

—Days
—Hrs
—Min
—Sec

Lead time matters. Cups, gate builds and content series need to be commissioned well before the night.

The argument

Reach is rented.
Proximity is remembered.

A festival sells you a crowd of thousands standing two hundred metres from a banner. You get impressions. By January nobody can name a single sponsor.

DOP sits in the middle of Detty December, on 30 December — the night Lagos is fullest and the people you want to reach have already decided where they are going.

A house party sells you something a festival structurally cannot: the room. On the close there is no stage, no barricade and nowhere to hide — so there is also nowhere for a brand to be background. Your cup is in the hand. Your drink is the drink. Your name comes out of the booth to people standing three metres away.

And it repeats. Same street, same date, every year — so a partnership compounds instead of resetting.

Who is in the room

The Lagos December crowd: people back in the city for the holidays who pick one house party over ten club nights, plus the friends-of-friends network that a party on a residential close runs on. Everyone is above the legal drinking age.

The menu

What you can
actually do here.

Pick from these, or bring an idea and we will tell you honestly whether the close can carry it.

  • Branded cups & servewareEvery drink at the party is served in your cup. DOP already brands its own — yours goes on instead.
  • Bar takeoverYour product behind the bar, your signature drink on the board, your team pouring it.
  • Product in handSampling at the gate and through the night, not from a stand people walk past.
  • Gate & entrance brandingThe first thing everybody photographs is the way in.
  • A photo setA branded wall or set people actually want to stand in front of.
  • Callouts from the boothNamed on the mic, at peak, to the whole close.
  • The recapPlacement in the recap film and the photo set that gets reposted for weeks.
  • A named zoneThe yard, the bar, the corner where everyone ends up — name one after the brand.

Ways to partner

Three levels.
One street.

Three sponsorship levels, and category exclusivity available at every one — one drinks brand, one telco, one bank. Ask early if your category matters to you.

Powering partner
One per year

The party runs
on your name.

One partner a year. “DOP, powered by ___” on everything.

  • Name lock-up on all event creative and the flyer
  • Gate, bar and cup branding across the night
  • Product in hand all night, plus sampling rights
  • A dedicated content series through the run-up
  • Named callouts from the booth at peak
  • Lead placement in the recap film
  • Category exclusivity, and first refusal on next year
Investment on request · one partner only Ask
Spotlight

Named across
the campaign.

A real presence on the close and in the content.

  • Dedicated mentions across DOP's channels
  • An activation space in the yard
  • Sampling rights in your category
  • Logo on the flyer, cups and merch
  • Placement in the recap film
  • Guest allocation for your team
Investment on request Ask
On the flyer

Logo on
everything.

The entry point. Visible on the night and in the recap.

  • Logo on the flyer, cups and recap
  • A social mention in the run-up
  • Guest allocation for your team
Investment on request Ask

none of these fit? say so — the close is flexible, the date is not.

In good company

Brands that have
been in the yard.

Start here

Tell us what
you sell.

Two minutes now, and you get back a specific plan for the close — where the brand sits, what people touch, what gets filmed. Not a rate card.

we reply to brand mail same week. it is a small team, not a queue.

We need the brand name.

And yours.

A working email, so we can reply.

What interests you

Brand questions

Before you ask.

How many sponsors do you take?
Few, on purpose. One Powering Partner a year, and a short list of sponsors beyond that. A close is a small space — putting ten logos on it would make all ten worthless.
Can we have category exclusivity?
Yes, at every level, subject to availability. It is allocated in the order conversations start, so if your category is contested, start early.
What do we get after the night?
The recap film, the photo set, and a report on what actually happened on the close — what people picked up, what got filmed, what got posted.
When do you need us by?
Cups, gate builds, merch and content series all need commissioning well ahead of 30 December. Anything physical needs the longest runway, so the earlier the conversation starts, the more of the menu is still open.
Is there a deck?
Yes. Ask through the form or on WhatsApp and we'll send it over.
Who is the audience, precisely?
Above the legal drinking age, Lagos-based or back in Lagos for December. If you need a demographic breakdown for a sponsorship approval, ask — we'll send what we have from the last edition rather than round numbers up.

The date is fixed.
The room is not.

30 December comes whether or not your brand is in the room. A conversation costs nothing and takes ten minutes.

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